How I Lost Out On 5000 Subscribers!
I’ve just checked my stats for my Free Backlinks Generator site and found I’d had
20181 visitors since July last year:
and 5446 in the last 2 weeks!
(click on images to enlarge)
However I’ve only had 5256 total optins or 26%.
I was on a coaching call with Jip Uppal and Adam Spiel last Wednesday and Jit said our optin rate should be 50% or more.
That implies with the same traffic I can now get an extra 5000+ Subscribers
I’m using the butterfly script because it has powerfull features including easy upsells/downsells membership area and built in affliate program that all members automatically belong to.
I have also added my own plug-in feature to drip feed monthly membership content.
My old signup page has a link that goes to a sign up page which asks for first name, email address, and also they have to tick a box to agree to terms and conditions.
This is too complicated. The simpler the better to get the maximum number of signups.
I got rid of the link and placed the optin on the squeeze page.
I tried to change it to only ask for email, but the script gave an error and the submit button didnt work.
I ended up using view souce, and created a new html page, bypassing the butterfly script homepage.
I edited out the check box and the first name form and simplified the pafge down to just a few sentences.
This won’t work well for Google traffic (which has been 1,800 visitors) but I will change so I have one on the root domain for search engines and a different ones for squeeze pages for adswaps and giveaways.
I will be split testing these and continually improving them.
If I can double my optin rate I will also double my sales, and with a bigger list can adswap with larger lists and grow even faster.
I’m recording all my stats – visitors, optins etc and will report back in a month or so.
If you are starting out get your sites setup fast – it’s better to have something working than to spend ages trying to make something perfect that never will be.
I will stick with the butterfly script because I know how to set it up, but if you are new just use something simple. Don’t spend time looking at ten different scripts with various different features just use straight html pages.
Keep improving and testing to make the most out of what you have.
I’ll be posting again soon with my improved results
Filed under: General
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Hi Keith,
Thanks for sharing this.
I have learned you need to keep things really simple with squeeze pages because you are not selling your product, you are only selling your visitors on opting in.
I have made my squeeze page even simpler for my new product because I don’t want to overwhelm people with information and give them the chance to consider the product may not be right for them!
I hope you have your new squeeze in place for our ad swap at the end of the month!
David
.-= David Walker´s last blog ..Your Problems Solved in 2010 =-.
Hi Keith
I read with interest your latest post. I don’t really understand what the butterfly script is or does, but getting the amount of traffic you have gotten the conversion issue is very important.
I’m looking forward your next post.
Estani
.-= Estani Chapel´s last blog ..Laugh Often And Live Longer =-.
Hey Keith,
Good post, too many people don’t track anything and that’s a big problem, if you can improve on what you have you will see great results I am sure.
Like you said increasing your opt-in rate will vastly improve your business.
Sally
Hello Keith
Thanks for the Information, I dont use the butterfly script.
but looking at the stats is a must and trying to improve conversation rate.
Look forward to see your results
Speak Soon
Dean
.-= Dean´s last blog ..Driving Visitors To Your Website Using Articles =-.
Hi Keith,
I’m a recent Alex Student and have had a great deal of help from you,including the Backlinks Generator.So thank you.
It is interesting to see that you are simplifying your optin page,making it more streamlined.I visit a number of sites,and open more than my fair share of emails.
My conclusion is that there is a movement away from informative squeeze pages,and a decided move towards “just the basics” of information.
Several times recently I have landed on an optin page and there is little more than an optin box!Just the basic script and “leave your details”.
Since the advent of Video pages I think myself that customers just require a simple summary of the Product.
I think finally you have to ask Yourself,”how much info do I really need?”
Hope this helps.I am sure you have made the right decision.
Regards
Ray
Thanks for the information. Just by asking for an email address and nothing else I have found mine covert at 60% +
Then again if you dont capture the names it makes your email marketing very impersonal.
Speak soon
Pete
.-= Peter Davies´s last blog ..Internet Marketing Or Internet Selling? =-.
Hi Keith,
I always like it when people share things using graphs and pictures. Thank you for revealing things that are so hard to find elsewhere.
I know nothing about scripts and and will be a long time if I ever get into them.
Did you actually write your butterfly script yourself?
Vance
.-= Vance Sova´s last blog ..Marketing With Alex 3.0 Preview, Gurus Nightmare Alex’s New Ebook =-.
Hi Keith
It’s good to see the stats of sites that pull in the kind of visitor figures that yours has.
I agree with you about getting sites up and worrying about perfecting them later. It’s all about how many ‘Buy Buttons’ you have out there…the more you have the better the chance you have of selling something’
I’m impressed that you casually ‘just rewrote the script’ that bits a little beyond me at the moment.
I look forward to hearing how your opt-in rates improve.
cheers
Steve
One of the many things I try to do, is test & track visitors, it to me is one of the basics you need to be doing!
Hugh
.-= Hugh Fraser´s last blog ..Been online 5 months but is making $5K already =-.
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