Many topics related to SEO are a matter of opinion with many people just repeating what they hear. There are times when it seems that Google is misleading people to try and prevent them from influencing the search results.

One issue that is being debated at the moment is ‘no follow’ links.

WHAT IS NO FOLLOW?

nofollow is an attribute used to instruct some search engines that a  link should not influence the link target site.

OUTBOUND LINKS

If your blog has 10 outbound links and 1 does not have no follow and the other 9 do then this 1 link did have more value than if all 10 did not use the no follow (the power was divided between the 10 outgoing links)

Google has stated that this is no longer the case – the link has the same power regardless of how many of the other links use no follow.

NO FOLLOW CHANGES

Some people have already said they believe no follow links are in fact counted and can pass pagerank to your site, and I expect more to agree in time.

I have found a colleague’s site had achieved PR2 in only 3 weeks and the only link from a high PR site used a no follow link. I looked at other sites linked to this site and found another had got PR2 quickly as well.

There’s going to be a lot more debate about this topic, but my next post will explain more about why you should mixed up your links and not just go for links from high PR sites without the no follow attribute.

Filed under: Alex Jeffreys CoachingSearch Engines

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